Diwali. A tale of tradition. A rendition of culture, historical significance, religious opulence and significant tryst with taste.
For over centuries now, Diwali has served a greater purpose to Indians than merely just being a gathering to celebrate the triumph of good over evil.
More so importantly in the modern day. Diwali has served as an occasion for families to come together, friends to rekindle their relationship, and for the general populous to embark on a fiery new journey.
But over the years, with the advent of man’s new way of life in the fast-lane, we’ve often ignored aspects of this Diwali, that made it so special. Gatherings of families turned into whatsapp conversations, and wishes of good luck turned into nonchalant gifting of sugary boxes without a shard of personal touch.
This Diwali, we implore you to not just say your wishes. Say it with all your love. Say it with all your heart. Say it with Swaad.
Cook up a healthy storm, box it with all your love, and say your wishes with the truest of intentions 🙂